Marketo provides cloud-based marketing automation software for businesses to engage existing and potential customers. It lets you create and maintain records for the leads, identify opportunities, and create email templates for your organization. 

Triggers

  • New Lead

    Triggers when a new lead is created

  • New Lead in List

    Triggers when a new lead is created in the specified list

  • Update Lead

    Triggers when an existing lead is updated

  • Update Lead in List

    Triggers when an existing lead is updated in the specified list

  • New List

    Triggers when a new list is created

  • New Campaign

    Triggers when a new campaign is created

Actions

  • Add Leads To List

    Add leads to a list

  • Create Companies

    Create one or more companies

  • Create Opportunities

    Create one or more opportunities

  • Create Opportunity Roles

    Create new opportunity roles

  • Create Sales Persons

    Create new sales persons

  • Delete Company by Dedupe Fields

     Deletes the specified company dedupe fields or id field

  • Delete Company by ID fields

    Delete a specific company using dedupe fields or id field

  • Delete Leads

    Delete the specified lead objects

  • Delete Opportunity by Dedupe Fields

    Delete a specific opportunity using a dedupe field

  • Delete Opportunity by ID fields

    Delete a specific opportunity using ID

  • Delete Opportunity Role By Dedupe field

    Delete a specific opportunity role using dedupe ID

  • Delete Opportunity Role by ID fields

    Delete a specific opportunity role using ID

  • Delete Sales Person By Dedupe field

    Delete the specified sales person using dedupe ID

  • Delete Sales Person by ID fields

    Delete a specific sales person using ID

  • Get Activity Types

    Return meta data about activity types available in Marketo

  • Get Campaign By Id

    Retrieve campaigns available in marketo

  • Get Channels

    Retrieve a list of channels

  • Get Deleted Leads

    Return a list of leads that were deleted

  • Get Lead Activities

    Retrieve leads for the requested activity types

  • Get Lead By Id

    Retrieves the lead having the specified id

  • Get Lead Partition

    Return the details of the specific partition

  • Get Marketo Lead Changes Activities

    Get a list of lead changes for activities

  • Get Marketo Lead Changes Activity In Chunks

    Get a list of lead changes in chunks

  • Get Multiple Lists

    Retrieve multiple lists

  • Get New Lead Activities

    Retrieve the list of new lead activities

  • Get Paging Token

    Return a token for a given date

  • Get Tags

    Return a list of all available tags in the target instance.

  • Is Lead Member Of List

    Determine whether leads are a member of a given list

  • Merge Lead

    Merge two leads

  • Query Companies

    Retrieve company information using specified input parameters

  • Query Lead by List Id

    Retrieve the details of the specified lead

  • Query Lead by Program Id

    Retrieve multiple leads from a given program id

  • Query Leads

    Retrieve multiple leads for a given search criteria

  • Query Opportunities

    Retrieve multiple opportunities for a given search criteria

  • Query Opportunity Roles

    Retrieve multiple opportunity roles for a given search criteria

  • Query Sales Persons

    Retrieve multiple sales persons for a given search criteria

  • Remove Leads From List

    Remove a lead from a list,Only static lists are accessible via the API. Smart lists are not accessible

  • Request Campaign

    Run an existing Marketo lead in a Marketo Smart Campaign

  • Schedule Campaign

    Schedule the campaign

  • Update Companies by Dedupe Fields

    Update specific companies using dedupe fields

  • Update Opportunities by Dedupe Fields

    Update specific opportunities using dedupe fields

  • Update Opportunities by ID

    Update specific opportunities using IDs

  • Update Opportunity Roles by Dedupe Fields

    Update specific opportunity roles using dedupe fields

  • Update Opportunity Roles by ID

    Update specific opportunities using IDs

  • Update Sales Persons by Dedupe Fields

    Update specific sales person records using dedupe fields

  • Update Sales Persons by ID

    Update specific opportunities using IDs

  • Upsert Companies

    Upsert data for specified company

  • Upsert Leads

    Upsert data specific leads

  • Upsert Opportunities

    Upsert data for specific opportunities

  • Upsert Opportunity Roles

    Upsert data for specific opportunity roles

  • Upsert Sales Persons

    Upsert data for sales persons

Common Questions

While using Marketo actions in your workflow, you will notice that some actions (especially actions related to Marketo leads) contain the field ‘Lead ID’, which requires you to enter the ID of a particular lead from your Marketo account. 

Let's understand how to retrieve the ID of the Lead from your Marketo application.

Step 1. Log in to Marketo

Log in to your Marketo application.

Step 2. Locate your Lead ID

Now, navigate to the 'Lead Database' section.

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Now, select 'All Leads', and click on 'Leads' section.

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Select a 'Lead ID' you wish to use in your webMethods.io Integration workflow.

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